Lose the Filter:
Social Media Strategies
Tuesday, July 28 at 7pm ET
With over 13,000 followers on Instagram, Tracy Cox aka @sparklejams has leaned into using the egalitarian nature of social media platforms to build a fan base and broaden her artistic network. Learn the basics of the ever-changing algorithm, how to tangibly grow your following — and how authenticity will beat an over-filtered, over-crafted message every time.
Hailed by LA Weekly as a “force of nature”, soprano and Fat Politics activist Tracy Cox is a performer and artist whose talent has been recognized across the industry, garnering her a Sullivan Foundation Award, the Birgit Nilsson Prize at Operalia and the Kirsten Flagstad Award from the George London Foundation. Tracy keeps a full schedule by regularly covering at the Metropolitan Opera, performing in recital, and producing her popular web series, “Angry Fat People”. She has been interviewed by the New York Times on Fat Politics and currently has over 13,000 followers on her Instagram, @sparklejams. Tracy holds an MM from UCLA, and completed fellowships with LA Opera’s Domingo-Thornton Young Artist Program, Ravinia-Steans, Wolf Trap Opera, and Music Academy of the West.
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Becoming a Digital Opera Producer
Opera has been around for over four hundred years. And while the world of digital content and social media may be relatively new, it certainly consumes a huge amount of our time: the average American spends over two hours a day browsing social media. But as opera houses in the United States have shut their doors for the foreseeable future, opera singers have found themselves in a unique situation: the digital stage is the only stage still open.